Saturday, June 13, 2009
What's new at Krystal?
| Despite being exiled to Burgatory, I still keep up with what's going on at Krystal. They make it very easy with their blog Krystalist.com as well as Facebook and Myspace pages, plus Twitter. And of course there's the classic Krystal.com. In fact Krystal does such a good job of spanning the various information outlets that Krystal Marketing VP, Brad Wahl, was invited to speak on them at a recent national trade show. Read that close. Krystal, a regional favorite was invited to speak at a national conference. And look at the other 4 people invited. McD's of course. Dunkin Donuts? Well ok. Where's the King? Where's that red haired girl, Wendy? And the Taco Dog? No where. Despite only covering about a third of the country, Krystal outshines some of the bigger national chains. You knew it. I knew it. It's time the rest of the world knew it. Via the internet, it is possible. And remember folks, you and I and Krystal Adventures were there in the beginning, as Krystal first dipped its toe into the social network pond with Krystal-lover Blog almost 3 years ago, thanks to Kenny, Tiffany, and Jennifer. Since I am a regular reader (that means daily) of Krystalist, I've seen an awful lot of new Krystal products hit the stores. Sadly, I have been unable to get to the stores to try most of them. On those rare occasions that I do get near a Krystal I have to overindulge to try and catch up. For example, on my recent trip through the Atlanta Airport I obviously got the standards for breakfast.   It is called the Magic Minute, because for a brief moment you can order off BOTH menus. Since they are switching out the menus though you need to know what you want as it may not be up there. Knowing I wouldn't be able to get back for Breakfast on my return flight, I ran back up to order their new French Toast sandwich. Unfortunately on a 1 to 5 K scale, my sandwich only got 3 Ks. Admittedly it had to stay sealed up in its wrapper as I made my way to concourse C, and perhaps if it was fresh would have been better. My french toast was a bit dry and tough. Since I had gotten the last one of the day, that may also have contributed. You get a large sausage patty, I would love to have a choice of bacon instead. I don't remember if there was cheese or not. The reason I don't remember the cheese is that I was overwhelmed with the syrup. Of course French Toast deserves syrup. But this was not maple syrup it was clear, almost like a glaze, and it was EVERYWHERE.  But speaking of messy, on my trip back home, it was clearly lunch time. There's lots of great new lunch times on the menu. I opted not to go with any of the new Krystal Freeze flavors because I think if your head is frozen when the cabin loses pressure, your skull explodes.   |
