Sunday, June 29, 2008

It's not the size of your cup, it's how you use it.

Most people know I am Krazy about Krystal. That's no big shocker. It's also nothing new. In fact, it was even an ad campaign for Krystal about 14 years ago.
Krystal's 'Krazy' new campaign returns to basics
Nation's Restaurant News, April 4, 1994, by Richard Martin
While you read the linked article, count how many typos there are, and see if you can spot the incredibly unfortunate one. Sadly Bob get only a few lines in the article and they announce his "retirement." I assure you Bob will be back soon, at least here at Krystal Adventures.
It's nothing new that I am Krazy about Krystal. In fact I am proud to be Krazy about Krystal. So proud I went out and got this:
I know what you're thinking. "Big deal, Jason's got another Krystal insulated mug." Yes but this mug is from the 1994 summer ad campaign. How do I know this? Well right on the side it tells me that refills are only 69¢ until Oct. 31, 1994. That and it has "Krazy About Krystal" all over it.
It's only a 32oz mug, but with the lid and straw and thick insulated walls, you won't need to put a lot of ice in it to keep your drink cold, thus saving room for more delicious Coke!
Still not impressed? You figure it's just like every other insulated mug out there? I beg to differ, my friend. Have you ever seen an insulated mug do this?
That's no trick photography, or photoshopping. Heck we all know I don't know how to do any photo editing. So now you're wondering just how I managed to do that, right? There just happens to be a huge magnet bolted to the bottom of the mug. (I put a small square of insulation under it to keep it from scratching my paint.)
Apparently this mug was used in the 1994 "Krazy About Krystal" TV ad campaign. During the commercial, the actor would place the mug on the roof of his car, get in, and drive home, forgetting he had the mug on the roof of his car. Seems pretty "Krazy" to me.
I have never had the problem of driving off with a drink on the roof of my car. On those rare occasions where I need a free hand, I will place the cup in the bed of my truck, open the door, then retrieve my beverage. So I don't really need a magnetic cup to keep me from spilling Coke all over my truck.
What will I use it for then? Well currently it's doing a great job of holding a recipe up on the door of my fridge. It also sticks nicely (thought with an amazingly loud "KLANG") to the stove or vent hood over my stove. It will also stay put when I perch it on the back edge of the sink while I do dishes.
I can think of plenty of other nice uses for this as well. If I need to erase a big stack of floppy disks, I can just sit this mug on top of them for a few minutes. Suddenly I have some nice square coasters.
Of course a few things to be careful of: do NOT sit this on top of your TV. This is also not a good mug to take with you if you intend to go wilderness hiking and orienteering.
If someone at work makes me really angry, I can simply wander over to their desk for a "chat" while I hold my big mug of a frosty beverage very close to their computer or monitor. While that is probably a bit mean, it's also quite "Krazy."
While sitting in my Fortress of Krystal-tude© and contemplating how to take over the world with my new magnetic mug, it finally dawned on me. Krystal had already come up with the perfect thing to do with the mug: drive around with it on the roof of my truck.
Since the commercial came on during the summer of 1994, I am quite certain it didn't carry the obligatory fine print "Professional driver on a closed course. Do not attempt." And yes I saw that warning on a commercial where the "professional driver" parked the car in a parking lot. Essentially they are telling you that unless you are a professional driver you should not park your own car. Is it me, or do you find most fine print a little insulting insulting these days? I'm not sure if I qualify as a "professional driver" or not. I do get paid for the milage I drive between campuses, though. I figure it's a risk worth taking.
I don't want to lose my Krystal mug driving down the interstate and having the magnet fail. I need a test run. I need to find a place, relatively secluded, with a straight away that I can reach interstate speeds. I suspect I'll do a test run without the lid and straw, and then add those if the initial test does well. But then, if all goes well, I'll soon be out on the highways and interstates of America, proudly showing everyone just how Krazy I am about Krystal.
Of course if they can't read the mug, or are laughing too hard, they should be able to catch the message on my license plate:
As a side note, this license plate has been in my kollection longer than almost any other Krystal Kollectable.
I'm A Krystal Lover

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