Friday, September 19, 2008

Yes, they ARE that darn good!

I think my sister-in-law Amy was destined to be part of our family long before she ever met my brother. This becomes very clear in the kitchen and around the dining table. I've seen knife and fork fights break out at the breakfast table over the last piece of bacon. When the entire clan gathers at my parents, they have to stock up on Tropicana Pure Premium because Amy and I can put away a LOT of OJ in a weekend.
But the one thing that really makes Amy's eyes glaze over is Krispy Kreme Donuts. (Get it? Glaze over? Krispy Kreme?) Who can blame her? When the huge neon "Hot Now" sign is staring you in the face, something at a molecular level kicks in and you have the urge to shove big fat fried dough rings into your face. YUMMY!
When I was little, we lived in Georgia and we'd go to my grandparent's in NC for the holidays. One of the best parts of the trip was when we'd cross back into Georgia on the way home we'd stop at the first exit in Augusta for gas. Then to the Krispy Kreme just off the interstate. Looking back on it, I now realize it wasn't so much that my parents craved donuts at that point. It was more likely that they realized with 2 hours left of driving the best way to shut my brother and I up was to shove big fat fried dough rings in our face. YUMMY!
Oh yes I love Krispy Kreme. In college my (and Nancy's) guilty pleasure was Krispy Kreme chocolate covered creme filled donuts and Tropicana Pure Premium orange juice. (Everyone wrinkle their nose at this, but I don't drink coffee or milk, so I learned to improvise.) Nothing makes late night college life better than shoving big fat fried dough rings into your mouth. YUMMY!
What do you mean "Donut Addiction?"
Upon arrival in Wilmington I discovered there just weren't as many Krispy Kremes as in Macon. There were a lot more Dunkin Donuts. ("Dumpin Donuts" cause they taste like poo.) This seemed odd since Krispy Kreme donuts were created in North Carolina up in Winston-Salem.
After I'd been here a while and felt I'd found "the best of the best" of places to eat, I was telling someone about what I found. They sat and nodded patiently as I told them with excitement about PT's Grille, and Dub's Dawgs, and Trolley Stop, and Cubbies. Once I'd finished they simply said "That's nice and all, but you can forget all that stuff. Just go to Britt's."
Part of the "problem" with Britt's is finding the place. Forget finding them on a map. They're technically not even on a street. If you look them up in the phone book the address is some cryptic letter number combination talkinmg about a boardwalk. Don't bother calling them, as they often just don't answer the phone when they're really busy. And no they don't have voice mail. Web site? Heck no, Britt's doesn't have a web site, or email, or any of that modern techno-junk. What does Britt's have?

Donuts

With a company that seems to have the best "Anti-marketing" campaign, you wouldn't expect them to do very well. You'd be wrong. They've been around forever and they're a local legend. Even if they are tough to find. In fact forget trying to MapQuest or Google Map it. It won't work. The only way to find britt's is to have someone take you there. And they're only open about 4 or 5 months a year. And they have unpredictable hours. As this poor guy found out:

If the video above doesn't play click here
Now, I want you to just sit and contemplate and perhaps even drool a little bit at the tought of the world's greatest donut, that does in fact beat the glaze out of Krispy Kreme. I want you to sit and think about it, and wait. Like I had to. Because I learned about Britt's in February, but they didn't open until May.
I won't make you wait three months for satisfaction. I will however make you wait until tomorrow. Until then, go get yourself some "Hot Now" Krispy Kreme donuts and enjoy them knowing that today will be the last day you think they are the greatest donuts on Earth. Tomorrow you meet Britt's, and everything changes. (That sounded a bit like the DTV Transition didn't it?)
Krystal Lovers get more in the sack!.

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